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FactHound
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For online stores and DTC brands

Keep AI from quoting a policy you retired.

Before they buy, shoppers ask AI how returns work, when shipping is free and whether a code still works. AI may answer from an old policy page or an expired promotion. FactHound checks its answers against the policies you’ve verified.

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Where AI gets online stores wrong

These are common ways AI answers go stale for online stores. They are examples, not measured data.

  • A return window you changed.

    You moved from 60 days to 30. The old number is still on a help page or a blog post, and AI repeats it. The customer expects a refund you no longer offer.

  • A free-shipping threshold that moved.

    If AI says shipping is free over $50 and your cart says $75, the shopper finds out at checkout.

  • Coupon codes that expired.

    Old promotions stay online long after they end. AI can offer a shopper a code that no longer works.

What a wrong answer looks like

Example

Northline Goods (made-up)

Question: “What’s the free-shipping minimum at Northline Goods?”

What an AI model answered

Northline Goods offers free shipping on orders over $50.

Your verified fact

Free shipping on orders of $75 or more.

FactHound flags it: Wrong. The amount in the answer doesn’t match your verified shipping fact.

This is an illustration with a made-up business. It is not a real customer or a recorded AI answer.

How FactHound helps

  • Store facts, not just store hours.

    For an online store, FactHound’s fact list covers shipping, returns, payment options and products, so the answers shoppers ask for are written down and verified.

  • It reads your site the way AI does.

    The free check looks for your returns policy, shipping policy and contact details from your homepage, without running JavaScript, because you can’t count on an AI crawler running it.

  • It asks AI every day.

    On Pro and Agency, daily monitoring asks an AI model about your policies, compares the answers with your verified facts and emails you when one is wrong.

How it works

Set up in three steps. No tech skills.

  1. Step 1: Enter your website.

    FactHound reads your site and fills in what it can find, like your name, phone and hours. You add the rest.

  2. Step 2: Check your facts.

    Look them over, fix anything that’s off, and approve them. You’re the only one who can.

  3. Step 3: Turn it on.

    On WordPress, install our plugin in a couple of clicks. On any other site, paste a short snippet into your settings. We walk you through every step.

That’s it. Your website looks exactly the same to visitors. AI just finally knows the truth.

What FactHound doesn’t do

  • FactHound doesn’t connect to your store’s catalog or promotions. It doesn’t know a code has expired unless your verified facts say so.
  • It doesn’t track the price or stock of individual products.
  • Daily monitoring uses an AI model that reads your website and your published facts. It is an estimate, not a recording of ChatGPT or any other assistant.

Questions, answered.

It works with most websites. On WordPress you install a plugin. On other platforms you paste a short block into your site’s header settings, and we give you step-by-step instructions.

Not directly. What you can do is state your current offers and policies as verified facts and take old promotion pages off your site. FactHound publishes the facts and tells you when AI answers disagree with them.

In part. Many AI assistants use retrieval-augmented generation (RAG): they fetch pages, then write an answer from them. FactHound’s free check shows what a crawler can retrieve from your homepage, and daily monitoring checks the answers an AI model writes from your site.

Keep reading

See what AI can find about your store

Free check, no signup. Enter your website to see your FactHound Score and the questions AI can’t answer from your homepage.

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