Guides
Plain explanations of how AI assistants find and repeat facts about a business, and what you can do about it. No jargon without a definition.
What is GEO?
What Generative Engine Optimization means, how it differs from SEO and what to do first.
llms.txt guide
What the llms.txt file is, what goes in it and who reads it today.
AI crawlers and robots.txt
Which AI crawlers visit your site, what each is for and how to allow or block them.
How AI answers questions about a business
Where an AI answer about your business comes from and why it is sometimes wrong.
Structured data for local businesses
The structured data a local business should publish, with an example.
Glossary
Short definitions of the terms used in GEO, LLM brand monitoring and AI search auditing.
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